MARKETING MANAGEMENT PHILOSOPHIES
MAY 1, 2020 DAY 4 THANK YOU FOR LOGGING IN! GOOD MORNING BOYS! LEARNING OUTCOMES- At the end of the lesson, students will be able to- a) Explain the philosophies of marketing management. b) Identify the marketing management philosophies in the case study. YESTERDAY'S ANSWER: Marketing Functions are as follows: 1) Gathering and analyzing market information-" They conducted------------quality atta." 2) Branding-" They named their product Srijan" 3) Pricing- " To penetrate-------------------------prices low." 4) Storage or Warehousing- " For maintaining --------------------------quick delivery." 5) Customer Support Services- "They also -------------------------grievances." PLEASE WATCH A SMALL VIDEO BELOW FOR BETTER UNDERSTANDING OF THE TOPIC: PLEASE TAKE DOWN THE NOTES NOW: Q.3 Explain marketing management philosophies in detail. (5) Ans-1. Production Concept- a) It is based on the belief that