IMPORTANCE OF PACKAGING AND LABELLING

MAY 5, 2020

DAY 2

THANK YOU FOR LOGGING IN. GOOD MORNING BOYS!

Today we will continue with the Packaging topic and complete the product mix i.e Branding, Packaging and Labelling.

JUST A REMINDER THAT BOTH 12 A AND 12 B HAVE THEIR CLASS TEST FROM CHAPTER-3 ON WEDNESDAY(DAY3) AT 11.40 AM . THE TEST WILL BE OF 20 MARKS AND DURATION WILL BE OF 40 MIN. 

LEARNING OUTCOMES: At the end of the topic, students will be able to:
1) Explain the importance of packaging.
2) Discuss the meaning and functions of labelling.

WATCH A SMALL VIDEO RELATED TO LABELLING FIRST AND THEN TAKE DOWN THE NOTES:

Q.11 Explain the importance of packaging. (4)
Ans- 1. Rising standards of Health and Sanitation -
a) Due to high standards of living,  people have become more conscious about health and sanitation .
b) So, they prefer to buy packed goods over lose goods as there are less chances of adulteration in packed products.
2. Self service Outlets-
a) In self service outlets,  packaging plays an important role by performing many of the sales tasks in order to attract the attention , tell the product features and make a favourable impression. Innovative packaging attracts the customers to purchase the product .Packaging is considered as a silent salesman.
3.Innovational Opportunity -
a) By developing innovative packages, the marketers can capture new customer segment.
b) Examples- Shampoo in pouches, family pack of Maggi 4 in 1.  Even milk can now be stored for 4 to 5 days without refrigeration in the recently developed packing materials.
4. Product Differentiation -
a) It is helpful in creating product differentiation . The colour, size, material, etc of package makes real difference in the mind of the customers about the quality of the product .
b) For example- By looking at the package of the product like hair oil, one can know about the quality of the product contained in it.

Q.12 What is labelling ? Explain the functions of labelling. (6)
Ans- Labelling is the process of designing the label and  putting it on the package to provide information regarding the product, it contents, method of use , etc. The functions of labelling are explained as follows:
1. Describes the  product and specifies its contents-
a) Labelling enables the manufacturer to provide complete information about the product like instructions for proper use, date of manufacture and expiry, price, contents, etc.
b) For example -Package of Maggie noodles  describes the procedure of cooking noodles, Package of a brand of coconut oil describes  the product as pure coconut oil with Hina , Amla,  Lemon, etc.
2. Identification of the product or brand-
a) Labelling helps in  identification of the product from the various products available in the market.
b) For example- One can easily identify Cadbury chocolate from the various chocolates kept on the shelf of a shop by its  colour or label , The name Ariel printed on the detergent powder helps us to know the detergent powder out of the various types is Ariel.
3. Grading of the products-
a) Labelling enables the manufacturer  to grade its products into different categories according to their features or quality .
b) For example - HUL differentiates its three types of tea with 3 different coloured labels like Green Label, Red Label and Yellow Label.
4. Helps in promotion of the products-
a,) A good label can attract attention of the customers and stimulate them to buy the product.
b)For example- Many labels provide promotional message like" Chamak Aisi Nayee Jaisi "of a popular detergent powder , labels also play an important role in sales promotion schemes like on the packet of Colgate it's written Save  Rs 10 or 40% extra free, etc.
5. Providing information required by law-
a)Labelling performs the function of providing information required by law .

b)For example - The statutory warning on the packet of cigarettes "smoking is injurious to health " and on the product of pan masala" Chewing tobacco is injurious to health". In case of poisonous or hazardous material, appropriate safety warning  needs to be put on the label.

GOD BLESS YOU ALL!