PRACTICE QUESTIONS OF CHAPTER 11

MAY 18, 2020

DAY 1

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LEARNING OUTCOMES- TO REVISE ALL THE CONCEPTS OF CHAPTER-11.

PRACTICE QUESTIONS OF CHAPTER- 11

Q. 1. Zoom Udyog, a car manufacturing Co., has started its business with Zoom 800 and slowly launched Zoom-1000, Wagon-Z, Swy-fy etc. and offered various services like after sale services, availability of spare parts etc. Identify the element of marketing mix referred here.                (1 mark)

Q. 2. Radha found a worm crawling out of newly opened tetra pack of a juice manufactured by a reputed company, Zest, Ltd.  She went back to the shopkeeper from whom the pack was purchased who directed her to call up the customer care centre.  When all her efforts failed, she went to a consumer activist group to seek help.  The group decided to help Radha and taken measures to impose restrictions on the sale of the firm’s products of the particular batch and urge customers to refrain from buying the products of the company.  Zest Ltd. lost its image in the market.  The CEO gives the responsibility of bringing back the lost image of the company to a Manager.

1. Identify the concept of Marketing Management which will help the Manager getting the firm out of the above crisis.

2. Also explain the role of above identified concept by stating any two points. (4)

 Q. 3. The manager of Impact Enterprise, dealing in cosmetics, is facing the problem of poor sales.  Suggest the four promotional measures that he can undertake to improve the sales.  Also, name the factors affecting their choice. (4)                        

Q. 4. A mobile company is launching a new high tech mobile phone in the market.  Which department is going to look into the techniques iof promoting it? 

(1)

Q. 5. Identify the Marketing Management philosophy adopted in the following cases:

1. Mansi, a shoe manufacturer for school students, decided to maximize her profit by producing and distributing at large scale and thereby reducing the average cost of production.

2. Nisha, a school bag manufacturer decided to improve the product for profit maximization and thus added a water bottle holder to the existing design.

3. Jasdeep, a dealer in school uniforms, decided to maximize his profit by using different aggressive promotional efforts.

4. Amar is engaged in manufacturing of refrigerators.  He surveyed the market and found that customers need a refrigerator with a separate provision of water cooler in it.  He decided to launch the same refrigerator in the market.  (4 Marks)

Q. 6. Identify the method of sales-promotion in the following cases:

1. A mobile company offers a discount of Rs. 1000 to clear off excess inventory.

2. A customer gets Rs. 5 off on return of an empty wrapper while making a new purchase of the same product.

3. A Company offers a pack of 1/2kg of sugar with the purchase of a 5 kg bag of wheat flour.

4. A Company offers 40% of extra shaving cream in a pack of 500 gms.

5. Scratch a card and get a gold coin with the purchase of a cold drink.

6. Purchase goods worth Rs. 50,000 and get a holiday package worth Rs. 10,000 free.                              (6 Marks)

Q. 7. ‘Various tools of communication are used by the marketers to promote their products.’

1. Why do companies use all tools at the same time?

2. Name and explain the most commonly used non-personal tool of promotion which is paid for by the marketer.

3. Which tool of promotion will primarily be used for the following?

1. To promote or protect a company’s image or its individual products.

2. An existing product meant for mass usage by literate people.

3. To introduce a new product to a particular class of people through door-to-door visits.

4. To attract attention of the people by using incentives.                       (6 marks)

ALL THE BEST FOR YOUR EXAMS. GOD BLESS YOU ALL!