Revision of chapter- 11

MAY 19, 2020

DAY 2

THANK YOU FOR LOGGING IN.

GOOD MORNING BOYS!

I HOPE YOUR BUSINESS STUDIES PA 1 EXAM WENT OFF WELL. THE SCORES WILL BE SENT LATER AFTER ALL THE PAPERS ARE CHECKED.

LET US CONTINUE WITH  THE REVISION OF CHAPTER- 11 ( MARKETING MANAGEMENT). THERE WILL A GOOGLE MEET ON DAY 3 I.E WEDNESDAY WHERE ALL YOUR DOUBTS WILL BE TAKEN.

YESTERDAY'S ANSWERS:

1. PRODUCT MIX
2. PUBLIC RELATIONS
3. SALES PROMOTION
4. MARKETING DEPARTMENT
5. A) PRODUCTION CONCEPT B) PRODUCT CONCEPT C) SELLING CONCEPT D) MARKETING CONCEPT
6. OUT OF COURSE
7. A) TO INCREASE SALES.
B) ADVERTISING
C) 1. PUBLIC RELATIONS
2. ADVERTISING
3. PERSONAL SELLING
4. SALES PROMOTION

TODAY'S QUESTIONS

Q. 1. Good Living Ltd. manufactures mosquito repellent tables.  These tablets are packed in
strips of 12 tablets each.  Each of these strips are packed in a cardboard box, 48 such boxes are
then placed in a big corrugated box and delivered to various retailers for sale.  State the
purpose of packaging the tablets in a corrugated box.                                (1 Mark)

Q. 2. Shreemaya Hotel in Indore was facing  problem of low demand for its rooms due to off
season.  The Managing Director (MD) of the hotel, Mrs. Sakina was very worried.  She called
upon the Marketing Manager, Mr. Kapoor for his advice.  He suggested, that the hotel should
announce an offer of ‘3 days and 2 Nights hotel stay package with free breakfast and one day
religious visit to Omkarehswar and Mahakaleshwar Temples’.  The MD liked the suggestion
very much.  Identify the promotional tool, which can be used by the hotel through which large
number of prospective pilgrimage tourists, all over the country and also abroad, can be
reached, informed and persuaded to use the incentive.                                  (1 Mark)

Q. 3. “Every time I travelled, people asked me to bring them chips, khakra and pickles from all
over the country,” says Anoushka.  Finally, she and her colleague, Sumemet, decided to make
out of it.  They launched a face book bags, asked people what they wanted, and they came up
with a list of about 100 places and tried up with two dozen vendors to begin with. They were
servicing people from Jaipur who wanted spices from Kerala, people form Panipat who wanted
halwa from Jammu and people from Delhi who ordered for fresh tea leaves form Darjeeling. 
Through their business they wished to bridge the gap between sellers nd buyers. The business
is now worth millions.
Explain any two important activities that Anoushka and Sumeet will have to be involved in for
making the goods available to the customers at the right place, in the right quantity and at the
right time.                                                                                                                    (4 Marks)

Q. 4. ‘Beauty Products Ltd’s is a natural and ethical beauty brand famous for offering organic
beauty products for men and women.  The company uses plant based materials for its products
and is the No. 1 beauty brand in the country.  It not Identify the marketing management
philosophy being following by ‘Beauty Products Ltd.’                         (1 Mark)

Q. 5 ‘Haryaram’ is a famous chain selling a large variety of products in the Indian market. 
Their products include chips, biscuits, sweets and squashes.  It charges a comparatively higher
price than its competitors as it sells quality products.  Besides, it offers regular discounts to its
customers and easy credit terms to its retailers.  It has five of its own retail shops.  It also sells
its products through various grocery stores to that the products are made available to
customers at the right place, in the right quantity and at the right time.  It regularly uses
different communication tools to increase its sales.
The above para describes the combination of variables used by Hayaram to prepare its market
offering.  Identify and explain the variables.        (6 Marks)

Q. 6. ‘Maruti Vega Ltd.’ entered into the market with coloured television and have now
introduced products like audio systems, air-conditioners, washing machines, etc.  the company
is not only offering the products but also handling complaints and offering after-sales services.

Identify the element of marketing-mix discussed here.                    (1 Mark)

ALL THE BEST BOYS! GOD BLESS YOU ALL!