HOLIDAY HOMEWORK CLASS XII WEEK 3, 4 AND 5

HOLIDAY HOMEWORK

CLASS XII

BUSINESS STUDIES

WEEK 3 ENDING 12 th JUNE

DRAW THE LABEL OF ANY FIVE PRODUCTS IN YOUR BUSINESS STUDIES

ASSIGNMENT NOTEBOOK.( ALSO WRITE ON THE LABEL SOME SALES

PROMOTIONAL TECHNIQUES USED)

HOLIDAY HOMEWORK – WEEK 4

CLASS XII

BUSINESS STUDIES

WORKSHEET

Q.1 The purchase, production and sales managers at Sharda Ltd, a firm

manufacturing ready made garments are generally at a conflict, as they have

their own objectives. Usually each thinks that only they are qualified to evaluate

, judge and decide on any matter, according to their professional criteria. Name

the concept which will be required by the CEO. Mr. Raman, to reconcile the

differences in approach, interest or opinion in the organization. (1)

Q.2 Principles of management are NOT:

A) Applicable only in large firms.

B) Formed by practice and experience of managers

C) Flexible

D) Contingent (1)

Q.3 --------------is considered a major element of the political environment:

a) The extent and nature of government intervention in business.

b) Planned outlay in public and private sectors.

c) Expectations from the work force.

d) Administrative order issued by government authorities. (1)

Q.4 Large scale production done to reduce the average cost of production is the

essence of ---------concept of Marketing Management.

a) Product

b) Selling

c) Production

d) Marketing. (1)

Q.5 List any three tasks that Mr. Armstrong needs to do, as a production

manager, in his firm, to carry out the plans laid down by the top managers. (3)

Q.6 The R&D Department of Healthy Production Ltd has decided to diversify

from manufacturing healthy drinks to cereals made from millets.They are well

aware of the fact that the company will have to communicate to the people the

benefits of eating millets. For this purpose, they plan to sponsor various events

like marathons and encourage people to switch to healthy eating through

newsletters.

a) Identify and briefly explain the promotional tool being discussed above.

b) Also explain any two other promotional tool that can be used by the

company, apart from the one discussed above. (3)

Q.7 The Government is considering a pioneer proposal to launch a single debit

cum credit to increase the ease and usage for the consumers. The card which

will be called the ‘National Mobility Card’ will have unique advantages for

making payments in metro, buses , parking and making transactions during

visits abroad.

After hearing this news, Mega Bank decided to launch a ‘Mega Mobility Card’ on

similar lines, so that they could be the first to exploit the opportunity, arising

due to the increasing trend of digitization. In order to improve their

performance, they laid down a plan to hire more people in their marketing

department and prepared guidelines to train their sales force to market the new

card facility being launched by the bank. By quoting the lines, identify and

explain any two points of importance of understanding Business Environment

discussed above. (4)

Q.8 Name and explain with a suitable example the technique of Scientific

Management given by Taylor, with the objective of determining the number of

workers to be employed for a task.

OR

Name and explain with a suitable example the technique of Scientific

Management given by Taylor to differentiate between efficient and inefficient

workers. (5)

Q.9 A and L are employees working in Dazzling enterprises dealing in costume

jewellery. The firm secured an urgent order for 1000 bracelets that were to be

delivered within 4 days. They were assigned the responsibility of producing 500

bracelets each at a cost of Rs 100 per bracelet. A was able to produce the

required number within the stipulated time at the cost of Rs 55000 whereas L

was able to produce only 450 units at a cost of Rs 90 per unit. State whether A

and L are efficient and effective. Give reasons to justify your answer. (3)

Q.10 NDL India is a pilot project initiated by the HRD ministry. It works towards

developing a framework of virtual repository of learning resources with a single

window search facility. It provides support to all academic levels including

researchers, life long learners and differently abled learners free of cost. Explain

any two dimensions of business environment highlighted above. (4)

HOLIDAY HOMEWORK-WEEK 5

CLASS 12

BUSINESS STUDIES

ANSWERS TO PREVIOUS ASSIGNMENT:

1. COORDINATION

2. (A)

3. (D)

4. ©

5. FUNCTIONS OF MIDDLE LEVEL MANAGEMENT:

a) Implementing the plans of top level management.

b) Acts as a link between top and lower level management.

c) Recruit and select employees for their departments.

6. a) Public Relations b) Two other tools are Advertisement and Personal

Selling.

7. a) Identifying opportunities and getting the first mover advantage-“ After

hearing the news………………digitization.”

b)Helps in improving performance-“ In order to

improve…………………………bank.”

8. TIME STUDY

OR

DIFFERENTIAL PIECE WAGE SYSTEM

9.A IS EFFECTIVE WHEREAS L IS EFFICIENT.

10. TECHNOLOGICAL AND SOCIAL ENVIRONMENT.

THIS WEEK ASSIGNMENT

.

.

1)Good living Ltd. Manufactures mosquito repellent tablets. These tablets are

packed in strips of 12 tablets each. Each of these strips are packed in a cardboard

box, 48 such boxes are then placed in a big corrugated box and delivered to

various retailers foe sale. State the purpose of packaging the tablets in a

corrugated box.

.

2)Crackers Ltd., a free cracker manufacturing company launched some new

products on eve of Diwali which attracted many buyers. To meet the increased

demand, the company employed children from nearby villages. Although the

product was in great demand, appropriate safety warnings for use were not

mentioned on the packets that, led to many accidents.

(a) Identify and explain the important product related decision that was not taken

into consideration by the company.

(b) Also, identify any two values which were violated by the company.

3)Ajay was appointed as marketing head of ‘Alfa Enterprise’ manufacturers of

toothbrushes. His target sale was 2000 units a month. Apart from thinking

about various channels of distribution to achieve the target he himself started

visiting schools in backward areas. He found that even after taking various

steps and counseling, some school children had not started brushing their

teeth. He investigated and found that they could not afford to buy toothbrush

and toothpaste.So with due permission he started donating 200 toothbrushes

and toothpaste evry month to the school.

(i) Identify the channel of distribution ‘Ajay’ would adopt for distribution of

toothpaste and toothbrushes and justify it by giving one reason.

(ii) State any two values which Ajay wants to communicate to the society.

4) “Every time I travelled, people asked me to bring them chips, khakra and

pickles from all over the country,” says Anoushka. Finally, she and her

colleague, Sumeet, decided to make a business out of it. They launched a

facebook page, asked people what they wanted, and they came up with a list

of about 100 places and tied up with two dozen vendors to begin with. They

were servicing people from Jaipur who wanted spices from Kerala, people

from Panipat who wanted halwa from Jammu and people from Delhi who

ordered for fresh tea leaves from Darjeeling. Through their business they

wished to bridge the gap between sellers and buyers. The business is now

worth millions.

Explain any two important activities that Anoushka and Sumeet will have to

be involved in for making the goods available to the customers at the right

place, in the right quantity and at the right time.

.

5)Radha found a worm crawling out of newly opened tetra pack of a juice

manufactured by a company, Zest Ltd. She went back to the shopkeeper from

whom the pack was purchased who directed her to call up the customer care

centre. When all her efforts failed, she went to a consumer activist group to seek

help. The group decided to help Radha and take measures to impose restrictions

on the sale of the firm’s products of the particular batch and urge customers to

refrain from buying the products of the company. Zest Ltd. Lost its image in the

market. The CEO gives the responsibility of bringing back the lost image of the

company to a manager.

(i) Identify the concept of marketing management which will help the manager

getting the firm out of the above crisis.

(ii) Also explain the role of the above identified concept by stating any two